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Anatomy of a Bad Pitch
As time goes on and more people start to read my site (welcome!) I’m receiving more and more pitches from firms and other PR agencies. That’s fine with me – I’m in the business and I appreciate why...
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Rethinking Blogger Relations
Is blogger relations worth it? Is the ROI sufficient to justify the investment? I’ve written a few times in the past about blogger relations, from a range of angles – from the tactic in general to the...
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Rethinking “Influencers”
Who are the influencers in your market? Are they the top-of-mind attention grabbers, are they the lower-profile up-and-comers, or are they the long tail, the people with relatively few readers but who...
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The Volume/Personalization Trade-Off
The trade-off between volume and personalization is an ever-present dilemma in public relations. If, as I do, you subscribe to the notion that one of the best ways to build loyalty is to develop a...
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Public Relations People And Bloggers Can Work Together
Marketing Vox featured a thought-provoking post yesterday entitled “PR Blackout Challenges Mom Bloggers to Return to Basics.” To boil the post down, it summarizes a call by mommy blogger community...
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Why Spam PR Pitches Won’t Go Away
Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday and it certainly wasn’t the last. It wasn’t tailored and it wasn’t...
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Why Paying Bloggers For Posts Changes The Game
There’s been a lot of debate back and forth around bloggers (generally mommy bloggers, although they’re certainly not the only ones) receiving direct payment for posts over the last little while. The...
View ArticleContent Is King At BlogWorld
I’ll be speaking at BlogWorld LA in a couple of weeks, along with my good friend Jeremy Wright, on the topic of blogger relations – how to identify people, how to approach them and how to avoid the...
View ArticleDx3 Presentation: Blogger Relations – Getting the Insiders Onside
Last week I had the pleasure of presenting a revised approach to blogger relations, to a packed room at the inaugural Dx3 Canada digital trade show. Following the presentation, several attendees...
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Blogger relations – you’re doing it wrong
I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Here’s how it read: From: […]@gmail.com...
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