Clik here to view.
Anatomy of a Bad Pitch
Tweet As time goes on and more people start to read my site (welcome!) I’m receiving more and more pitches from firms and other PR agencies. That’s fine with me – I’m in the business and I appreciate...
View ArticleClik here to view.
Rethinking Blogger Relations
Tweet Is blogger relations worth it? Is the ROI sufficient to justify the investment? I’ve written a few times in the past about blogger relations, from a range of angles – from the tactic in general...
View ArticleClik here to view.
Rethinking “Influencers”
Tweet Who are the influencers in your market? Are they the top-of-mind attention grabbers, are they the lower-profile up-and-comers, or are they the long tail, the people with relatively few readers...
View ArticleClik here to view.
The Volume/Personalization Trade-Off
Tweet The trade-off between volume and personalization is an ever-present dilemma in public relations. If, as I do, you subscribe to the notion that one of the best ways to build loyalty is to develop...
View ArticleClik here to view.
Public Relations People And Bloggers Can Work Together
Tweet Marketing Vox featured a thought-provoking post yesterday entitled “PR Blackout Challenges Mom Bloggers to Return to Basics.” To boil the post down, it summarizes a call by mommy blogger...
View ArticleClik here to view.
Why Spam PR Pitches Won’t Go Away
Tweet Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday and it certainly wasn’t the last. It wasn’t tailored and it...
View ArticleClik here to view.
Why Paying Bloggers For Posts Changes The Game
Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers, although they’re certainly not the only ones) receiving direct payment for posts over the last little...
View ArticleContent Is King At BlogWorld
Tweet I’ll be speaking at BlogWorld LA in a couple of weeks, along with my good friend Jeremy Wright, on the topic of blogger relations – how to identify people, how to approach them and how to avoid...
View ArticleDx3 Presentation: Blogger Relations – Getting the Insiders Onside
Tweet Last week I had the pleasure of presenting a revised approach to blogger relations, to a packed room at the inaugural Dx3 Canada digital trade show. Following the presentation, several attendees...
View ArticleClik here to view.
Blogger relations – you’re doing it wrong
Tweet I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Here’s how it read: From:...
View ArticleClik here to view.
Choices and Lessons
Chris Brogan‘s latest weekly newsletter was around the subject of choice. You can read it over on his site, too, if you like. In it, he talks about the importance of remembering that you have a choice,...
View ArticleClik here to view.
15 top tips for a successful PR career
One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips...
View ArticleClik here to view.
Thoughts on Boston
I don’t know what I’m going to write here today; I just know that I need to write something – to get it out of my head – after the horror of yesterday. Close to home Explosion at the Boston Marathon...
View ArticleClik here to view.
Should “they” be allowed to use social media? Who are “they”?
So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn images we see every day in the news. Images of Al-Assad at official...
View ArticleClik here to view.
Where were you when the power went out?
Ten years ago today, the power went out across the Northeast and Midwest US and across Ontario, Canada. Wikipedia tells me it was the second most widespread blackout in history at the time. It took two...
View ArticleClik here to view.
Content Calendars Aren’t Evil – They’re Just Abused
My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content...
View ArticleClik here to view.
How Lean In got me thinking
If you haven’t read Sheryl Sandberg’s book Lean In, you probably should. It’s an entertaining and insightful read that raises as many questions as it answers about the challenges women face in the...
View ArticleClik here to view.
Marketing, community, support or all of the above?
Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source:...
View ArticleClik here to view.
Internet Trends for 2014 Report is a must read
Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting. The latest annual Internet Trends Report from Mary Meeker, venture...
View ArticleClik here to view.
Presentation: The Power of Loyalty in Social Media
This afternoon I was pleased to have the opportunity to present at Sprinklr‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel, Keith McArthur, Di...
View Article
